COMO — EuroLeague Basketball have unveiled a 10-year business plan that will distribute €3.4 billion to participating teams and target €648 million in annual commercial revenues by Year 10, with the competition's total value projected to reach €13 billion. The road map, approved by all 13 Euroleague Commercial Assets (ECA) shareholder clubs at a meeting held on 6 October in Lake Como, comprises €2.2 billion from revenues and €1.2 billion from franchise fees.
Under the plan, EuroLeague Basketball are building on five-fold commercial revenue growth over the previous decade and forecast €2.2 billion in economic distributions to clubs over the 10-year period. Expansion is a central pillar, with 15 binding offers already on the table with a combined value of €1.2 billion. The business plan forecasts €1.2 billion in franchise fees through two potential expansion windows scheduled for 2027 and 2031, additional to commercial distributions. Based on current estimated valuations of €1.8 billion for the licensed clubs collectively and €1.4 billion for the League, the collective value of the current licensed clubs is projected to reach €5.4 billion, a threefold increase, while the League is forecast to reach €7.98 billion, equivalent to 5.7 times its current value.
The transition to a franchise-based model is expected to deliver an immediate 25% uplift in value from the 2026-27 season and provide a long-term framework for investment, stability and commercial growth. Chief Financial Officer Xavi Puyada said: “A growing number of our licensed clubs have achieved a sustainable financial operation in recent years, with 40% currently being in that position. All clubs see full sustainability as an ultimate priority, and the 10-year business plan puts that at the very center.” He added: “The value of the EuroLeague and of its clubs is growing very rapidly, and that will only accelerate further as we execute the business plan and the clubs continue with their own progress. Clubs will keep ownership on a valuable asset without requiring any additional risks or investments.”
While approximately 40% of licensed clubs are currently considered financially sustainable, EuroLeague Basketball project that all licensed clubs will achieve financial sustainability by the end of the first phase of the 10-year plan. To support that objective, the organisation will further strengthen its Financial Fair Play regulations in line with conclusions reached at the Lake Como meeting, while continuing to invest in technology and innovation.
At the forefront of that transformation is EuroLeague Basketball+, the organisation’s initiative to establish the digital home of European basketball, alongside venue modernisation including upgrading current venues and building new arenas. The plan was presented as a key element in ongoing discussions with the NBA about a possible collaboration, while also providing the path EuroLeague have prepared if there is no deal.